Scaler Technologies_
    [01]_FOREMAN

    General Contractors: 50–70% of Your Estimate Requests Go Cold Because You're on a Job Site When They Come In.

    A homeowner submits a quote request through Google or gets a referral from a neighbor. You're mid-pour on a foundation or supervising a framing crew. By the time you're off the job and can call back, they've already talked to two other contractors. Scaler Foreman sends the instant acknowledgment, schedules the estimate visit, follows up after your quote goes out, and re-engages the prospect if they go quiet — automatically, without you touching your phone while you're on site.

    Free scoping consult

    See what it would recover

    Tell us where to reach you and we'll show you exactly how it'd work — no cost, no pressure.

    Research on contractor and service business lead response shows that following up within 1 hour of a new inquiry makes contractors 7x more likely to connect than those who respond after 2 hours. Systematic post-estimate follow-up increases close rates by 25–40% compared to sending a quote and waiting. For a GC doing 50 estimates per year, moving close rate from 25% to 35% is 5 additional jobs at whatever your average contract value is.

    Sales and contractor industry benchmarks — illustrative of the problem, not a Scaler client result.

    [02]_The estimating gap

    Most GCs win only 20–30% of estimates — not because of price, but because they weren't first and didn't follow up.

    • 01A residential GC job runs $15,000–$150,000+. Losing three estimate requests a month to slow response and no follow-up is losing $45,000–$450,000 in potential contract value — from the same marketing spend.
    • 02Homeowners searching Google for contractors typically contact 3–5 companies. The contractor who responds first and follows up persistently wins a disproportionate share of jobs at any price point.
    • 03Referral leads are warm but still go cold. A referred homeowner who doesn't hear back within 24 hours will call someone else — often another name the referrer also mentioned.
    • 04After a quote goes out, 50–70% of prospects go quiet — not because they chose a competitor, but because the decision stalled and nobody followed up to move it forward.
    • 05Light commercial clients — restaurant owners, landlords, retail operators — treat response time as a quality signal. A slow or absent reply removes a GC from consideration before the job is even discussed.
    [03]_How it works

    Live in days, not months.

    01

    Connect

    We wire Foreman into your lead sources — website form, Google Business Profile, referral email, or however estimate requests come in — and your calendar for scheduling.

    02

    Acknowledge

    Every new estimate request gets an instant professional response by text and email within seconds — while you're still on the job site running your crew.

    03

    Schedule

    Foreman captures the job details — address, project type, scope, timeline — and books the site visit to your calendar so you show up to measure with everything already confirmed.

    04

    Follow Up

    After your quote goes out, Foreman follows up by text and email on a smart cadence until the prospect says yes, no, or not yet. No estimate slips through un-chased.

    [04]_What changes

    Every estimate request acknowledged instantly. Every quote followed up until it's decided.

    • Instant acknowledgment to every new lead — the homeowner knows you're on it before your competitor even sees the same inquiry.
    • Estimate visits booked to your calendar without a phone call back — you show up to measure, proposal ready.
    • Systematic follow-up after every sent quote — every estimate gets worked until the prospect makes a decision.
    • Re-engagement sequences for prospects who go quiet — many cold quotes convert weeks after the original estimate when someone follows up.
    • Light commercial leads handled with the same speed and persistence as residential — no job category falls through the gap.
    [05]_FAQ

    Questions, answered.

    Yes — we configure separate sequences for residential homeowner leads and light commercial clients such as restaurant operators, landlords, and retail businesses. The messaging, cadence, and qualification questions differ for each audience.

    We can add missed-call text-back so phone leads that come in while you're on the job site get the same instant acknowledgment as web and form inquiries — no lead falls through because of how it arrived.

    Yes — Foreman captures project details through conversation with the prospect and books the site visit directly to your calendar after they confirm. You show up to measure, and the context is already there.

    The messages are written to match your company's voice — your trade, your service area, your name. Homeowners respond because it sounds like the contractor they contacted, not a mass automation tool.

    Most general contractors have Foreman running on their leads within a week of the setup call. We scope how estimate requests come in and how quotes go out, then build the sequences around your actual workflow.
    [07]_Other industries we cover

    Book a free scoping call.

    Twenty minutes, no pitch deck. We'll map exactly how this would run for your business and what it'd recover. Prefer to read more first? See Foreman.

    Free scoping consult

    See what it would recover

    Tell us where to reach you and we'll show you exactly how it'd work — no cost, no pressure.