Scaler Technologies_
    [01]_FOREMAN

    Generator Installation Leads Spike After Every Storm. Foreman Captures Them All.

    A major storm knocks out power for three days and your phone rings fifty times. You're on a job site. By the time you're free to call leads back, half of them have already talked to someone else. Foreman texts every new generator inquiry within 5 minutes, qualifies the home's fuel type, existing transfer switch, panel capacity, and preferred system size — and books the site visit before the storm urgency fades.

    Free scoping consult

    See what it would recover

    Tell us where to reach you and we'll show you exactly how it'd work — no cost, no pressure.

    Generator installation contractors who follow up within 5 minutes of inquiry book site assessments at 3–4x the rate of those following up hours later. At $15,000 average install value and 40% close rate from site visit, capturing 4 additional site visits per month generates $24,000/month in additional booked revenue.

    Based on home services lead response benchmarks — illustrative of the opportunity, not a guaranteed outcome.

    [02]_The storm-surge problem

    Generator installation leads come in surges. The contractors who respond in minutes — not hours — book the jobs.

    • 01After a significant storm or power outage, generator installation inquiries surge 10–30x for 48–72 hours. Most contractors are on job sites during the storm. Leads that don't get a same-day response rarely convert — homeowners book the first contractor who answers.
    • 02A whole-home standby generator installation averages $10,000–$20,000 installed depending on system size, transfer switch, and gas work. Missing 3 qualified leads per storm event because of slow response is a $30,000–$60,000 opportunity loss from a single news cycle.
    • 03Generator installation requires licensed electrical and gas work, a permit pull, and a site assessment — all of which benefit from pre-qualification. Foreman qualifies fuel type, existing transfer switch, panel location, and preferred system brand before your team is involved.
    • 04Homeowners shopping for generators are also receiving quotes from Generac dealers, HVAC companies with generator programs, and other local contractors. Speed and qualification quality are the differentiators — not brand.
    • 05Manual follow-up from an inside sales rep costs $45–$70/hour fully loaded. Foreman handles the same qualification conversation at a fraction of the cost — and never takes a day off, including the day after a hurricane.
    [03]_How it works

    Live in days, not months.

    01

    Lead in

    A homeowner submits a generator installation inquiry via your website or any lead source — storm event, Google search, or referral. Foreman receives it instantly.

    02

    5-min text

    Foreman texts: "Hi [Name], this is [Company] — saw your inquiry about a backup generator. Do you have natural gas at the home, or would this be propane?"

    03

    Qualify

    Foreman qualifies fuel type, existing transfer switch, electrical panel brand and amperage, preferred system size, and urgency — in a natural text exchange.

    04

    Book the visit

    Qualified leads book a site assessment directly from your calendar. Pre-qualification data logs in your CRM so your estimator arrives ready.

    [04]_What changes

    5-minute response on every generator lead — storm surge or steady flow. Pre-qualified before your estimator calls.

    • 5-minute response time on all generator installation inquiries — website, Google, HomeAdvisor, Angi, and any other source.
    • Qualifies fuel type, existing transfer switch, panel capacity, preferred system size, and project timeline before your team is involved.
    • Books site assessments directly from your estimating team's calendar — no phone tag, no lead falloff.
    • Runs a 7-day follow-up sequence for non-responders — critical during storm surges when leads go cold fast.
    • Full pre-qualification context in your CRM for every lead — estimators arrive prepared to close.
    [05]_FAQ

    Questions, answered.

    Yes — Foreman handles any volume of concurrent inquiries without degradation. Whether you get 2 inquiries a week or 50 in a single day after a storm, every lead gets a 5-minute response.

    Yes — Foreman is trained on the generator installation qualification criteria that matter for estimating: fuel source, existing transfer switch, panel brand and size, home square footage, and preferred system brand (Generac, Kohler, Briggs & Stratton). It gathers that context so your estimator arrives with the information they need.

    Yes — Foreman connects to home services lead platforms via API or webhook. Every platform lead gets an instant response regardless of where it originated.

    Yes — Foreman can ask about financing interest and pre-qualify readiness for contractor financing programs, keeping that conversation alive through the follow-up sequence.

    Most generator installation contractors have Foreman live within a week of the scoping call. We connect your lead sources, configure the qualification sequence for your service area and system types, and sync with your estimating calendar.
    [07]_Other industries we cover

    Book a free scoping call.

    Twenty minutes, no pitch deck. We'll map exactly how this would run for your business and what it'd recover. Prefer to read more first? See Foreman.

    Free scoping consult

    See what it would recover

    Tell us where to reach you and we'll show you exactly how it'd work — no cost, no pressure.