Speed-to-Lead Automation That Dials the Instant an MCA Lead Comes In.
In merchant cash advance, a lead's shelf life is measured in minutes, not hours. The submission sits in your CRM while a competing ISO — or the same lead vendor's next buyer — is already dialing. We build the automation that fires the first call the moment a lead enters your system, then keeps working it on a structured 5-touch, 14-day cadence across call, text, and email — so a slow morning or a rep who's heads-down on a stip package never costs you a deal you already paid for.
The MCA industry's own speed-to-lead benchmark is dial-on-entry plus a structured multi-touch, multi-week cadence — not a single call attempt. Shops that quit after two unanswered calls are the ones leaving funded deals on the table for competitors running the full cadence.
MCA lead-response industry benchmark, as tracked across lead-broker and ISO networks — not a Scaler client result.
The lead you bought is dying while it sits in the queue.
- 01Every MCA-focused response-time study lands on the same number: the odds of a submission turning into a live, qualified conversation drop hardest in the first few minutes and keep falling every minute after — and most shops still route leads to a rep's queue instead of a dialer.
- 02Reps quit a lead after one or two unanswered calls because they're juggling active files in underwriting and stip collection — not because the lead was bad, but because working it properly takes a cadence no one has time to run by hand.
- 03Exclusive leads you paid $50-120 for get the same one-and-done treatment as a $2 aged lead, because there's no system enforcing that a $100 lead deserves a 14-day, multi-touch pursuit before it's written off.
- 04Every hour a fresh submission sits unworked, it's more likely the merchant has already talked to — or signed with — another shop, and your CPL on that lead becomes a straight loss with nothing to show for it.
- 05Manually tracking who's been called, texted, and emailed (and when) across a growing lead volume falls apart exactly when volume is highest — the moment speed matters most.
Live in days, not months.
Map
We map your lead sources, CRM/dialer stack, and current follow-up habits — where leads actually die between submission and first contact.
Build
We build the trigger that fires a call attempt the instant a lead lands, plus the 5-touch/14-day call-text-email cadence that follows if the first attempt doesn't connect.
Wire in
It's wired directly into your existing CRM and dialer — no rip-and-replace, no new system for your reps to learn.
Run
We operate and tune the cadence against your actual connect and funded-deal rates, so it keeps improving instead of running on a set-it-and-forget-it script.
Every lead gets worked the way your best rep would work it — automatically.
- First-touch dialing starts within seconds of a lead hitting your CRM, on every source, every hour you're taking submissions.
- A disciplined 5-touch/14-day cadence runs on every lead that doesn't connect immediately, instead of dying after one unanswered call.
- Reps spend their time on live conversations and files already in underwriting — not manually re-dialing a spreadsheet of yesterday's leads.
- Full visibility into which touch actually connected, so you know whether call three or text two is doing the real work.
- A pursuit standard that scales with lead volume instead of degrading the busier your desk gets.
Questions, answered.
- Stip Collection Automation for MCA Underwriting
- MCA Suite Alternative
- TCPA Lawsuit Risk for MCA Callers in 2026
- TCPA-Safe Outreach Automation for MCA ISOs
- Texas HB 700 Compliance Automation for MCA
- MCA Track Alternative
- Underwriting Transparency & Deal Status Automation
- White-Label ISO Portal for MCA Brokerages
Book a free scoping call.
Twenty minutes, no pitch deck. We'll map exactly how this would run for your business and what it'd recover. Prefer to read more first? See our AI automation services.