A Solar Quote Is a $25,000 Decision. Foreman Makes Sure Yours Stays in the Running Through the Entire Evaluation.
A homeowner requests a residential solar proposal after a high utility bill, a neighbor's install, or a financing ad. They get your proposal, request two more, and enter a weeks-long comparison process involving panel brands, financing terms, installer reviews, and utility interconnection timelines. Meanwhile, your sales team is running new site assessments and can't monitor every open proposal for the right follow-up moment. Foreman is an AI follow-up worker we build and run for your solar business. It replies instantly to every new lead and works every open proposal through the full comparison cycle — by text and email — until you get a signed contract, a declination, or a firm timeline.
Residential solar installs average $22,000–$30,000 net of incentives. Industry data shows solar homebuyers request an average of three quotes and take three to six weeks to decide. Follow-up studies across high-consideration home services show that 60–70% of homeowners who eventually buy do not choose the first company that contacted them — they choose the company that stayed present through the full evaluation. One additional install per month from systematic follow-up represents over $250,000 in additional annual revenue.
Residential solar sales benchmark — illustrative of the opportunity, not a Scaler client result.
Solar proposals don't lose on price alone — they lose because the contractor who stayed visible, answered financing questions, and followed up at the right cadence won the relationship.
- 01Residential solar installs average $18,000–$35,000 before incentives. Homeowners request multiple proposals, compare financing options, and take two to six weeks to decide. The contractor with the best follow-up cadence — not always the lowest price — wins.
- 02New solar inquiries from web leads, referrals, and canvassing sit in a CRM or inbox until a sales rep has bandwidth. In a competitive market where three other companies responded the same day, a delayed first contact means you're already starting from behind.
- 03Open proposals stall at financing approval, HOA review, utility interconnection questions, or a busy homeowner schedule. Without a systematic check-in at each of these friction points, a realistic prospect goes quiet and closes with someone else.
- 04Federal and state incentive deadlines create urgency windows that your follow-up can reference — but only if you're in the conversation. A competitor who mentions the ITC deadline at the right moment and you didn't wins the job.
- 05Without pipeline visibility across every open proposal — proposal stage, last contact date, financing status, decision timeline — a solar sales team manages opportunities by memory and misses the ones that needed one more touch.
Live in days, not months.
Connect
We wire Foreman into how you receive solar leads and send proposals — your CRM, proposal software, lead sources, and any inbox-based workflows your team uses.
Respond
Every new solar inquiry gets an instant, on-brand reply that moves toward booking a site assessment — while the homeowner is still engaged and before a competitor secures the appointment.
Chase
Every sent solar proposal enters a multi-week follow-up cadence: financing question handling, incentive-deadline reminders, comparison-cycle check-ins, and final-decision contacts — all by text and email at intervals calibrated for solar decision timelines.
Hand off
When a homeowner is ready to sign, Foreman delivers a warm lead with full context — system size, financing preference, HOA status, timeline — so your sales rep closes, not re-presents.
Every solar inquiry answered instantly. Every proposal worked through the full multi-week evaluation. More installs from the same lead volume.
- New solar inquiries replied to within seconds — before the homeowner books a site visit with the next company on their list — so your proposal gets into the comparison set from the start.
- Open residential solar proposals chased automatically through the full comparison cycle: financing check-ins, incentive-window reminders, competitor-comparison handling, and final-decision follow-up.
- Financing-question handling built into the cadence — the most common stall point in the solar sales cycle addressed systematically, not only when a rep remembers to call.
- A live pipeline view showing every open proposal, days since last contact, financing status, and homeowner signals — so the sales team works the highest-probability opportunities, not the most recently remembered ones.
- More signed contracts from the same marketing spend, because no proposal goes cold in the comparison phase when one more professional follow-up would have won the job.
Questions, answered.
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Book a free scoping call.
Twenty minutes, no pitch deck. We'll map exactly how this would run for your business and what it'd recover. Prefer to read more first? See the Foreman product.