Solar Panel Installers: The Company That Responds First Gets the Job. Be First.
A homeowner gets a high power bill and fills out three solar forms in one afternoon. The first company to call — not the cheapest, not the most reputable — books the site assessment at a 3:1 rate over everyone else. Foreman texts your lead within 5 minutes, qualifies roof ownership, shading, system size estimate, and financing readiness, then books the site assessment directly into your sales calendar. Before your competitors are even aware the lead came in.
Solar installation companies that respond within 5 minutes of lead submission book 3x more site assessments than those that respond within an hour. At a $25,000 average system value and 30% close rate from assessment, recovering 3 additional assessments per month generates $22,500/month in additional revenue.
Based on lead conversion benchmarks from the solar and home improvement industries — illustrative, not a guaranteed outcome.
At $20,000–$35,000 per installation, losing leads to a 3-hour response time is one of the most expensive problems in solar.
- 01Solar panel installation leads are perishable. A homeowner who fills out three forms on a Tuesday afternoon and hears back from only one company by Wednesday morning has already made a mental decision about who to trust.
- 02Shared leads from EnergySage, SolarReviews, Modernize, and Google Local Services lose 50–70% of their value within the first hour. Foreman fires a text within 5 minutes — before the homeowner closes their browser.
- 03Residential solar financing conversations — qualifying for 0% financing, explaining $0-down, understanding the federal tax credit — require a skilled follow-up sequence. Foreman opens that conversation and qualifies financing readiness before your sales rep makes the first call.
- 04Solar installation companies running 8 jobs per month who improve lead-to-assessment conversion by 25% add 2 additional installs — $40,000–$70,000/month in additional bookable revenue.
- 05Installers who rely on inside sales teams to manually follow up are paying full inside sales labor to do work that Foreman handles automatically — for a fraction of the cost.
Live in days, not months.
Lead in
A homeowner submits an inquiry via your website, EnergySage, SolarReviews, Google, or any form. Foreman receives it immediately via webhook or API.
5-min text
Foreman texts: "Hi [Name], this is [Company] — thanks for your solar inquiry. Do you own your home? What's your average monthly electric bill?"
Qualify
Foreman qualifies home ownership, roof age, shading, current utility spend, system size appetite, and financing interest — in a natural text conversation.
Book
Qualified leads are offered a site assessment slot directly from your sales team's calendar. Pre-qualified context logs in your CRM.
5-minute response on every solar lead. Pre-qualified, financing-ready prospects before your first call.
- 5-minute response time on website, EnergySage, SolarReviews, Modernize, Google, and any paid lead source.
- Qualifies home ownership, roof condition, utility bill, shading, and financing readiness before your sales team is involved.
- Books site assessments directly into your sales calendar — warm, pre-qualified, context-loaded.
- Runs a 7-day follow-up sequence for non-responders — text and email, written in your company's voice.
- Full qualification log in your CRM for every lead so sales reps arrive prepared, not cold.
Questions, answered.
- Lead Follow-Up for Spray Foam Contractors
- Lead Follow-Up for Stucco Contractors
- Automated Lead Follow-Up for Tax Preparers & CPAs
- Lead Follow-Up Automation for Tile Contractors
- Lead Follow-Up for Tile Installers
- Automated Lead Follow-Up for Tutoring Companies
- Lead Follow-Up for Waterproofing Contractors
- Automated Lead Follow-Up for Web Design Agencies
Book a free scoping call.
Twenty minutes, no pitch deck. We'll map exactly how this would run for your business and what it'd recover. Prefer to read more first? See Foreman.