Alarm Companies: Unanswered Security Inquiries Are Going to ADT and Your Competitors.
Homeowners calling about a new security system are in a buying mindset — if they can't reach you, they call the next company on the list or go straight to a national brand. Recall texts back every missed caller within 60 seconds, qualifies the home security need, and books the consultation before a competitor gets the call.
Security alarm companies recovering 8 additional leads per week through Recall add $28,800–$57,600/month in potential lifetime monitoring revenue.
Based on average alarm system and monitoring contract values. Results vary by company and market.
Home security leads are high-intent — a missed call sends them to ADT, Ring, or your local competitor.
- 01A new residential security system installation generates $500–$2,500 upfront plus $30–$60/month in monitoring revenue — $360–$720/year per account.
- 02Homeowners calling about security systems are typically triggered by a recent event (break-in in the area, moving in) — they call 1–3 companies and buy quickly.
- 03An alarm company missing 8 inquiry calls per week loses 30+ potential customers per month — $10,800–$21,600/month in potential lifetime monitoring revenue.
- 04Companies with automated text-back capture 40–60% of missed callers as qualified leads.
Live in days, not months.
Detect
Recall detects every unanswered inbound call — ring-out, voicemail, or decline.
Text Back
A professional text goes to the caller within 60 seconds on behalf of your company.
Qualify
The AI asks about the property type, existing system, desired coverage, and urgency.
Book
Consultations or quote appointments are confirmed automatically. Full qualification context logged for your sales team.
Capture every security inquiry before a national competitor does.
- 60-second text-back reaches callers before they call ADT, Ring, or a competitor.
- AI captures property type, existing equipment, and security concerns before the quote visit.
- Handles residential, commercial, and smart home security inquiries.
- Quote follow-up sequences for estimates that haven't converted in 5–10 days.
- Works for independent alarm dealers and authorized national brand dealers.
Questions, answered.
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Book a free scoping call.
Twenty minutes, no pitch deck. We'll map exactly how this would run for your business and what it'd recover. Prefer to read more first? See Recall.