New Brunswick Restaurants and Merchants: Stop Paying Per-Transaction Fees on High-Volume Card Sales.
George Street's restaurant row, the bars and eateries surrounding Rutgers University, and New Brunswick's diverse commercial corridor process enormous card volume — high frequency, tight margins, and a customer base that almost exclusively pays by card. At 2.5–3.5% per transaction, that volume generates $800–$2,500/month in fees for a typical New Brunswick restaurant. Scaler Pay's cash discount program eliminates processing fees and replaces them with a flat monthly fee of $25–$45. High-volume, low-ticket university-town commerce is exactly where flat-fee processing wins. Payment processing services provided through licensed processing partners.
A New Brunswick restaurant processing $50,000/month in card transactions saves approximately $1,250–$1,750/month on a cash discount program — $15,000–$21,000/year in margin recovered from card networks.
Payment industry cost analysis — illustrative of the savings opportunity, not a guaranteed outcome.
New Brunswick's card volume is large — and percentage-based fees scale with every transaction.
- 01A George Street restaurant processing $50,000/month in card sales pays $1,250–$1,750/month in fees — $15,000–$21,000/year that never needed to leave the business.
- 02Bars and late-night establishments near Rutgers run high-frequency card transactions throughout the week and especially on weekends. Every swipe at $10–$30 adds percentage-based fees that compound fast.
- 03Rutgers-area retail — convenience, clothing, electronics, and specialty stores — serves thousands of students who pay almost exclusively by card or phone. Transaction count drives fees even when ticket sizes are modest.
- 04Food trucks, quick-service restaurants, and counter-service spots near campus process dozens of transactions per hour at small ticket sizes. Flat-fee processing eliminates the per-transaction cost entirely.
- 05A flat monthly program fee means a New Brunswick restaurant's processing cost is the same during a slow January week as during September's first football weekend.
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A compliant cash discount terminal is delivered to your New Brunswick location — included with the program at no hardware cost.
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Processing fees drop to zero. Cardholders pay a transparent service fee at checkout. Margins improve from the first transaction.
Zero processing fees. Built for New Brunswick's university-town volume.
- $0 in monthly processing fees — flat program fee of $25–$45/month regardless of transaction count or card volume.
- High-frequency, low-ticket businesses save the most — the more transactions, the more you recover.
- Works with all major card types — Visa, Mastercard, Amex, Discover.
- Fully compliant with New Jersey law and all consumer disclosure requirements.
- Payment processing services provided through licensed processing partners.
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