Catering Companies Lose Events to Slow Follow-Up. Foreman Pursues Every Inquiry Automatically.
A corporate events coordinator submits a catering inquiry for a 200-person company dinner. Your team is prepping for this weekend's wedding. Two days pass before you reply. They've already booked a caterer who responded same-day. Foreman starts a follow-up sequence within 60 minutes of every new catering inquiry — so no event opportunity goes cold.
Catering companies that implement automated lead follow-up typically see 35–55% improvement in inquiry-to-consultation conversion. At $12,000 average event value and a 45% conversion improvement on 20 annual inquiries, that's $108,000/year in additional event revenue.
Based on catering industry benchmarks — illustrative, not a guaranteed outcome.
Catering companies lose $30,000–$120,000/year in event revenue to inquiries that don't get pursued fast enough.
- 01A corporate catering event averages $3,000–$15,000. A wedding catering contract averages $8,000–$25,000. Missing 5 qualified inquiries per quarter at a 35% conversion rate costs $10,500–$43,750/quarter.
- 02Event clients contact multiple caterers simultaneously. The first to respond with a professional, personalized reply wins the initial consultation — and often the booking.
- 03Peak inquiry season (fall for corporate events, January–March for weddings) is when catering teams are most busy executing existing events.
- 04Corporate clients have quarterly and annual event budgets to spend. Missing an inquiry at the wrong moment means they spend it with a competitor who responded.
- 05Referral catering inquiries have high intent but short windows. A referral that waits 48 hours to hear back often finds another caterer from the same referral source.
Live in days, not months.
Inquiry comes in
A corporate event coordinator or couple submits a catering inquiry.
Foreman activates
A 5-touch follow-up sequence starts within 60 minutes: personalized email + SMS, then follow-ups at 24h, 48h, 5 days, and 10 days.
Prospect responds
Foreman captures event type, guest count, date, budget, and dietary needs — then books the tasting or consultation.
You consult and close
You arrive with full event context. Foreman logs every interaction in your CRM.
Every inquiry pursued. No event lost to slow response. Zero manual follow-up.
- 5-touch follow-up starting within 60 minutes of every new catering inquiry.
- SMS + email sequences that run until the prospect books a tasting or opts out.
- Captures event type, guest count, date, venue, and dietary requirements.
- Works for corporate events, weddings, social events, and recurring office catering.
- Integrates with HoneyBook, Caterease, Total Party Planner, and major catering CRM platforms.
Questions, answered.
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Book a free scoping call.
Twenty minutes, no pitch deck. We'll map exactly how this would run for your business and what it'd recover. Prefer to read more first? See Foreman.